“I can’t own a brand that doesn’t sell shoes!” Eylsia exclaimed, highlighting her commitment to expanding the brand's product lineup. “My goal is to create a line that resonates with the modern consumer while maintaining the luxury essence that Nicolas of Palm Beach is known for.”
To celebrate the brand's new direction and to make room for fresh inventory, Eylsia is giving away one million necklaces featuring the brand's infinity of dolphins logo, crafted in 18k gold plating. Additionally, she has launched an outlet store on Shopify, offering an introductory 35% discount on all items. Customers can use the code "TikTok" at checkout for an extra 15% off, resulting in a total discount of 50% across the store.
“The Palm Beach Outlet is all about accessibility and fun,” Eylsia shared. “We want to offer something for everyone, from our exclusive belts and fashionable handbags to luxurious body butters. It’s an exciting time for the brand!”
Pamintuan adds, “Eylsia’s vision for revitalizing Nicolas is inspiring. Her approach combines luxury with modern trends, ensuring that the brand remains relevant in today’s competitive market. We are thrilled to support her in this transformative journey.”
The outlet store, available at www.thepalmbeachoutlet.com, features a diverse range of products, excluding the Museum Collection jewelry, which boasts pieces valued up to $500,000. Eylsia encourages potential buyers of high-value items to reach out directly, saying, "Call me, and we'll work something out on pieces over $50,000."
In addition to the new product offerings, Eylsia plans to feature one-of-a-kind items, including her vintage Hollywood Rolls Royce, all available at outlet prices.
“I want it to be fun and cool,” Eylsia stated. “This is just the beginning of an exciting new chapter for Nicolas of Palm Beach!”
--------------------------------------
About Nicolas of Palm Beach
Nicolas of Palm Beach embodies the global reputation of Palm Beach as the casual luxury capital of the world. Renowned for its exquisite fashion, jewelry, fragrances, and accessories, the brand is part of the Worldipi.com family of companies. This unique collective merges science, technology, art, and entertainment, fostering synergistic collaborations on projects between its own companies and external partners.
Eileen Doran
Nicolas of Palm Beach
+1 561-800-3263
media@nicolasofpalmbeach.com
Visit us on social media:
Facebook
Queen of the Game - By EYLSIA