Adidas Group - Strategy, SWOT and Corporate Finance Report
Adidas Group -Market Demand, Growth, Opportunities and Analysis (By product Apparel, Footwear, Sportswear)2017 Forecast To 2022
PUNE, MAHARASHTRA, INDIA, October 20, 2017 /EINPresswire.com/ -- Adidas Group Industry
Description
Wiseguyreports.Com Adds “Adidas Group -Market Demand, Growth, Opportunities and Analysis 2017 Forecast To 2022” To Its Research Database
adidas Group is maintaining momentum with revenue growth of 16% in Q1 2017, after a strong FY 2016 benefitting from strong performances in the US and China, both of which remain a strategic priority going forward. A diverse geographic presence and innovative retail strategy ensure the company is well positioned for long-term growth, while building on its fashion credentials and exploring the latest technical advancements will lead to a stronger women’s business and enhance brand desirability.
Euromonitor International’s adidas Group in Apparel and Footwear (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Apparel and Footwear industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Euromonitor International's report on adidas Group delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy.
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Company and market share data provide a detailed look at the financial position of adidas Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of adidas Group.
Product coverage: Apparel, Footwear, Sportswear.
THIS REPORT EXAMINES:
Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies
A detailed SWOT analysis of adidas Group provides strategic intelligence on:
Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
SCOPE OF THE REPORT
Scope
STRATEGIC EVALUATION
Key c ompany facts
FY 2016: Maintaining momentum
2017 set to be another record year
SWOT: adidas Group
Strategic objectives and challenges
COMPETITIVE POSITIONING
adidas picks up the pace
Grounded in second place
Gap between adidas and Nike remains far and wide
MARKET ASSESSMENT
North America remains a weak spot
Broad geographic presence ensures long-term growth
Footwear drives sales while womenswear offers opportunities
Growth across sportswear set to benefit adidas
GEOGRAPHIC AND CATEGORY OPPORTUNITIES
Strong presence in dynamic markets
E-commerce lays foundations for direct-to-consumer strategy
Western Europe stronghold threatened
Progress in North America
Growth in Asia-Pacific spearheaded by China…
…but opportunities abound throughout the region
Positioned for growth in Latin America
Long-term potential in Eastern Europe
Fashion credentials boost women’s business
Exploring functional fashion
BRAND STRATEGY
adidas Group consolidates into two core brands
adidas: Combining performance with lifestyle
Reebok: Playing to its strengths
OPERATIONS
Speed becomes priority for adidas Group operations
RECOMMENDATIONS
Strengthening global presence and prioritising innovation
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